The Purpose

Gender equality is a basic human right, and it is also fundamental to having a

peaceful, prosperous world. But girls and women continue to face significant challenges

all around the world. Women are typically underrepresented in power and

decision-making roles. They receive unequal pay for equal work, and they often face

legal and other barriers that affect their opportunities at work.

The campaign was designed to radically change a woman's perspective, this

campaign breaks the idea that a model's thin body and excessive make-up and styling

are ideal. In addition, we have created this environment to accelerate women's

empowerment and drive their right to influence the social changes of themselves and

others. In addition, we work with individuals and communities to change the norms that

perpetuate gender-based violence and the exploitation of women and girls. Finally, the

main purpose of this campaign is to promote women's self-esteem, their ability to make

choices.